We can promise that you’ve never seen these drinks in the store before. Dirty Lemon Beverages was designed with social media in mind, launching entirely online with no presence on retail shelves. Zak Normandin developed the packaging with a bold design that’s free from clutter and the usual product call-outs, successfully launching it online.
“We currently offer four RTD beverages targeted to millennial consumers. Each product combines base of cold pressed lemon juice with a blend of herbal extracts and natural compounds…all of which contribute to the specific function being offering. I.E. [detox], [energy], [skin+hair] & [sleep].”
“We launched the brand on Instagram last August—all product awareness/sales traction to-date has come by way of social media. To place an order, customers text 1-917-588-0640 (or a number specific to their country). This proprietary platform serves as our primary method of customer service as well…customers receive tracking/order updates via SMS, and can write anytime with questions about the products.”
