“All for wine, and wine for all!” It used to be that boxed wine was a last resort, but Bbox is looking to change the way people think of wine. Awesome TLV developed packaging that makes Bbox appealing to consumers who are youthful and looking for something easy yet still incredibly special for any occasion. With fun copywriting, bold text, and a bright pink, this easy-to-carry box allows consumers to enjoy well-made wine at dinner parties, parks, and get-togethers with friends.
“Binyamina Winery is Israel’s fifth largest winery, producing about 2.8 million bottles of wine annually. Many resources are invested in order to find the very best vineyard plots to create the best products.”
“When you think about wine, you immediately think about a wine bottle, and this was the goal of our task, to think outside the box…actually more like think inside the box. Bbox is simply wine in a box with a small tap. The wine itself is preserved within a 3 liter air tight bag that allows the wine to be fresh for a long period of time. This is a fundamental feature that allows the consumer to enjoy a glass of wine without any worries of having to finish the whole bottle.”
