Beauty can’t be defined, and Eleni & Chris haircare products are designed to embrace the differences found in everyone. DewGibbons + Partners developed the positioning, brand design, and package design for this line of shampoos, conditioners, texture sprays, and more.

“Eleni & Chris, founded by mother and daughter Inger Ellen Nicolaisen and Christinah Nicolaisen, is a hugely ambitious Scandinavian haircare and beauty brand determined to play credibly across many categories. DewGibbons + Partners developed a masterbrand positioning and identity to ensure consistency, clarity, and future stretch to support the brand’s hair and beauty product portfolio strategy, as well as packaging design for Eleni & Chris Salon Signature Collection, the brand’s inaugural six-strong range of premium salon professional haircare products.”

“The Scandinavian salon professional haircare market is price sensitive, declining, and dominated by huge global brands reliant on heavy discounts, major marketing expenditure, and frequent brand extensions, sometimes with 50 SKUs or more. So it was a huge risk to create Eleni & Chris Salon Signature Collection – a completely new premium brand in this category with no discounting, little marketing spend, and just six products.”