Kute Cake is an artisan cupcake start-up that is going to make you wish you lived in London. They turned to IWANT design for branding, design, and packaging to make them stand out on the sweets front.
“Cupcakes are everywhere right? So how do you make a small artisan product cut through? Kute came to us at the end of 2014 to help them with their packaging. They had been through a long and expensive branding process, they had an identity but weren’t overly enthusing about it, whereas they gushed endlessly about their product—and rightly so. After a little convincing we agreed that they needed to re-think the brand so they could be as excited about that as they were about the product… so we got to work.”
“We created four different box sizes, each utilising a brand colour, with inner fitments to hold the cakes securely. Bags were also designed to hold the boxes comfortably to ensure the cupcakes are always delivered as good as when just made.”
