Every party needs a bottle or two of Absolut. Or even better, a chrome ice bucket and LED-studded Bottle Glorifier. Designed by Butterfly Cannon, these accessories are a must for anyone who loves the “over the top”.

Absolut Vodka is a world-renowned global brand, with an iconic bottle and defined off-trade aesthetic. However their presence in the on-trade did not share the same consistent look and feel across all markets and they needed to re-establish Absolut as an exciting night time brand. So Absolut came to ButterflyCannon with the challenge of re-evaluating and refreshing their entire global range of POSM.

Working in collaboration with the Absolut team through a series of interviews and workshops, an audit of all existing Absolut and competitor POSM was carried out in order to evaluate the choice of materials, graphic elements, form and colourways against the needs of the different channels. This research was then used to craft a creative platform that could hold the range of POSM together.