It’s just as important to eat your fruits and veggies as it is to avoid the nasty additives and extra sugar you’ll find in traditional breakfast bars. Pressed by KIND is a new line of healthy energy bars from the KIND brand, and they’re made with five ingredients or less. A glance at the ingredients list and you’ll see fruits, vegetables, and chia seeds—and nothing else.
Pressed by KIND forgos the clear packaging that other KIND bars have, allowing you to get a sneak peek; instead, these brightly colored bars instantly catch your attention and quickly communicate their wholesome ingredients. The flavors are written in large text, with “only fruit & veggies” or “only fruit & chia” on the front. A subtle gradient gives the wrapper a little more depth and keeps the look modern, and “no sugar added” appears on a banner—perfect for health-conscious consumers who want their energy to come from natural sources rather than sugar. The bars look refreshing and fun while effectively communicating the delicious and real ingredients inside.
Via Kind
