Get to know The Dieline London Speakers

27 Days until we see you in London! The Dieline is excited to be part of Packaging Innovations an event that brings together over 170 leading suppliers and over 4,000 packaging buyers to share ideas, network and of course, do business. We've teamed up with Packaging Innovations for a one-of-kind free to attend two-day conference, kicking off this September 14th and 15th. 

DAY 1 - SEPTEMBER 14

Ron Burrage, Head of Global Design, The Hershey Company

Design fearlessly - Olympic ready in 72 hours

Ron will continue to share stories of Designing Fearlessly. This edition covers the journey from becoming an official sponsor of the USOC (United States Olympic Committee) to big idea development across the entire portfolio of Hershey’s iconic brands. In 72 hours. Across multiple retail channels and a hungry group of internal clients. 


Tosh Hall, Creative Director, New York
Tosh started out designing book covers in London and creating beauty packaging for Revlon in New York. He developed his career at Landor Associates as Design Director in New York and Creative Director in San Francisco. He’s worked with a multitude of clients, from global corporations like Diageo and MillerCoors to smaller entrepreneurial businesses like Bardot Ice Cream. Tosh consistently wins many of the industry’s most prestigious awards including The AIGA, Cannes, The Clios, D&AD and The One Show to name but a few. 


Alex Center, Design Director, The Coca-Cola Company

"I'd like to buy the world a vitaminwater"

On May 26, 2007, Alex Center could feel the energy was different when he walked into the offices at vitaminwater. The company that hired him as their first full time in-house designer was sold to The Coca-Cola Company for $4.1 billion dollars, the biggest beverage acquisition of all time. “Am I going to lose my job? He wondered. "How is a young beverage brand going to work within a 120 year-old corporation? What could they teach us about becoming a global icon? Is everything about to change?" Learn what he discovered in leading a brand from startup to starlet in this entertaining and provocative session about building brands through the power of design.


Panel discussion - Challenges & Opportunities - Sponsored by Nielsen Design Solutions
 
What are the challenges facing the world's top brands today, and what are the hidden opportunities that lie within? In a lively panel discussion lead by Deborah Dawton, Chief Executive of the Design Business Association, each day's speakers will discuss the challenges and opportunities that arise when designing for some of the world's biggest brands. Our panelists will reveal how designers, brands, and agencies can elevate design's role in business, and how design can be effective in creating new solutions.

Chair:
Deborah Dawton, Chief Executive, DBA
 
Panellists:
Ron Burrage, Head of Global Design, The Hershey Company
Alex Center, Design Director, The Coca-Cola Company
Steve Lamoureux, SVP Product Innovation, Nielsen Design Solutions
Tosh Hall, Creative Director, JKR Global

DAY 2 - SEPTEMBER 15

Andrew Lawrence, Executive Creative Director, Elmwood
imon Preece, Director of Effectiveness Stuff, Elmwood

All Brand experience, innovation and the last 6 feet

Elmwood explores the transition from brand to brand experience, creating space for innovation and helping brands to tip the buying decision in the final moments up to purchase.


Mike Beauchamp, 3D Design Director, Pearlfisher
Andre Johnstone, Head of Digital & Loyalty, Wagamama

Wagamama - using human centric design thinking to revolutionise a restaurant icon's takeaway experience
 
Famed for challenging what we ate, how we sat side-by-side and promoting a new casual dining code, high street restaurant icon, wagamama, needed to reignite their challenger approach when it came to takeaway for the increasing number of consumers looking to enjoy wagamama at home.
 
They appointed leading brand design consultancy Pearlfisher to reimagine the full wagamama takeaway experience, better connecting the in-home experience to the excitement, taste and aesthetic value that can be found in the wagamama restaurants.
 
Mike Beauchamp, Pearlfisher 3D Design Director and Andre Johnstone, wagamama Head of Digital & Loyalty, will discuss how consumer focused thinking and a creative design solution has revolutionsed wagamama's takeaway offer and what all brands can learn from adopting a similar approach.


Peter Borowski, Head of Global Design, SC Johnson

Design Dilemma
 
Many CPG companies are using design to drive growth and innovation - but why do some companies invest in design talent while others don’t? Are art schools and colleges preparing their students for the corporate world? Why do some design agencies struggle to understand the business needs of corporations? What does it take to succeed as a designer in a corporate environment? Who better to lead this discussion than someone who has worked on both the agency and corporate side and has taught in schools across the U.S. and London. Come join Peter for an informal discussion about design challenges in a corporate environment.
 


Panel discussion - Challenges & Opportunities - Sponsored by Nielsen Design Solutions

What are the challenges facing the world's top brands today, and what are the hidden opportunities that lie within? In a lively panel discussion lead by Deborah Dawton, Chief Executive of the Design Business Association, each day's speakers will discuss the challenges and opportunities that arise when designing for some of the world's biggest brands. Our panelists will reveal how designers, brands, and agencies can elevate design's role in business, and how design can be effective in creating new solutions.

Chair:
Deborah Dawton, Chief Executive, DBA

Panellists:
Andrew Lawrence, Executive Creative Director, Elmwood
Simon Preece, Director of Effectiveness Stuff, Elmwood
Peter Borowski, Head of Global Design, SC Johnson
Steve Lamoureux, SVP Product Innovation, Nielsen Design Solutions
Mike Beauchamp, 3D Design Director, Pearlfisher
Andre Johnstone, Head of Digital & Loyalty, Wagamama