Featured image for Jägermeister Limited Edition

Jägermeister Limited Edition

by Theresa Christine Johnson on 08/22/2016 | 2 Minute Read

Editorial photograph

Soccer fans, you’re going to love this one: introducing special edition Jägermeister designed with 18 different labels, representing the flags of every nation that competed in the 2016 European Football Championships in France. Designed by Ardagh Group and PSL Hehlen, the flags are directly screenprinted onto the surface of the bottle with organic UV inks.

Jägermeister released 800,000 of the bottles, each flag with rough, tattered edges to represent the gritty and competitive championships. To achieve the bright colors, highly pigmented colors and tailor-made inks were developed. Ardagh Group and PSL Hehlen used specific screens and squeegees that allowed them to get a much more concentrated level of ink onto the bottle, without any white underlayer required.

Editorial photograph

The UV inks are glossy and consistent throughout the entire line of 18 labels. Bright colors allow it to stand out on the shelves, and they’re naturally amazing collector’s items for football fans.

Carsten Doliwa, Head of Purchasing and Materials Management from Jägermeister remarked, “We are delighted with the end result of this latest packaging innovation for our brand using directly printed decoration . Our close cooperation and teamwork with Ardagh and PSL Hehlen on this complex process was crucial.”


Designed by Ardagh Group, PSL Hehlen

Country: Luxembourg, Germany