Pearlfisher has created a new brand strategy and design for revolutionary skincare brand NERD.
NERD is creating a powerful and radical innovation in skincare by effectively leveraging the unique properties of the human microbiome into a range of effective, personalised skincare products, starting with acne treatment.
Simply put, the constant changing nature of our face’s microbiome fundamentally influences our skin’s health and NERD is harnessing this power to create truly revolutionary skincare products for consumers. However, with the current brand expression not truly reflecting the brand’s pioneering spirit and expertise, Pearlfisher’s task was to demystify and clarify the NERD proposition as a cutting edge and expert beauty brand at the forefront of science.
Pearlfisher Strategy Business Director, Jack Hart, comments, “The opportunity for NERD is to cut through a crowded beauty category, challenge the notion that we only have one type of skin and capture the living, changing relationship we have with our bodies. Ultimately, transcending skincare on a purely product level to create a personalised brand system and lifestyle brand that the NERD consumer can live with and incorporate into their lives.”
Poppy Stedman, Pearlfisher Design Director, describes the design thinking, “The current world of skincare science is largely superficial and clinical but NERD is about expressing the real beauty in science. We needed to move the brand forward by creating a powerful, unique and enduring new language that captures this new standard in beauty.
The logo is broken into core elements with each element forming a unique binary code for each product. We have created a scientific and precise language for the brand but it is also smart, personalised and progressive – and is complemented with a warm palette of dusky pinks and bronzes.”
Evelyn Chen, Founder & CEO NERD, commented, “We are tapping into the science of the microbiome, and with that we’ll be able to create 21st-Century beauty product. We are shifting skincare perspectives and Pearlfisher has given us a design that not only communicates the current offer beautifully and effectively but also shifts the language of beauty to help drive this communication and our evolution forward.”
The new-look NERD range is available online from www.nerdskincare.com.
Design Director: Poppy Stedman
Designer: Lucy Roberts
Strategy Business Director: Jack Hart
Account Director: Joanna Peirce
Designed by Pearlfisher
Country: United Kingdom
