Energy drinks have the reputation of being full of artificial ingredients and created in a lab. TRUE Energy Drinks are different, though, including all natural ingredients and flavors. Carl Nas Associates developed the packaging for TRUE, promoting four delicious flavors that are boosted with caffeine and amino acids.
“TRUE energy drinks was released this spring in the Nordics (Sweden, Norway and Finland). The design concept is based on transparency. All the content is natural including the flavors and colors, and the ingredients are clearly stated through a functional information hierarchy. The transparency of the content is emphasized through the transparent T in the logotype and the treatment of the naked raw aluminium. The extra benefit of added amino acids (BCAA) and caffeine are highlighted in a simplified version of Gridnik.”
TRUE is a natural energy drink, so the design of the cans keeps things simple and straightforward. The colors are indicated with bright hues on the cans, and it’s easy to differentiate which ones have caffeine and which don’t. Cans are slender and instantly recognizable as an energy drink rather than a sugary soda or juice. The raw aluminum is sleek and gives consumers a sense that this is the energy drink of the future.
