With a bit of imagination, kids can turn just about anything into a toy. So instead of putting Brum Brum balance bicycles into a bunch of packaging that would just get thrown away, Tu jau zini developed the Brum Box. This packaging keeps the bike safe, makes it easy to store at home, and creates even more fun for the kids.
“We call it the Brum Box, because after unpacking you don’t throw away the package, but transform it into Brum Brum’s new home, where the balance bike can rest till its next ride. The main challenge was to create a packaging, which is not meant to be thrown away, but can be re-used within activities that are directly linked to the packaged product and its new owner.”
“Knowing that our target audience are children aged 2-6 years, they like to draw, build, create, glue and smear… So we came to a conclusion that the packaging box has to be fun and practical to use, it must be easy to transform into a play house, a furniture type object which is a child’s first real headquarters. The idea was born. By using a simple box in box system Brum Brum wooden balance bikes packaging transforms into a garage with shelves for toys and cool drawings which can be colored by the little riders according to their own vision of the world.”
