A melodic lullaby, warm and soft. The brand identity and packaging of Jacot Kids & Gifts, a line of children’s fashion knits based in Russia, celebrate the beautiful and warm of kidswear. Designed by Openmint, the brand positions itself as a “low-premium segment” and the range includes clothes, accessories, toys and gift sets for kids.

“The basic philosophy of the brand is contained into a slogan ‘World connection is knitted neatly’, which means that knitted threads, the sense of freedom and the knowing of limits, the cozy clothing and warm relationships are interlaced into a single story.”

Lovely colour palettes and illustrations – caring finishes and details- for a lovely all round design.