It’s a bottoms-up revamp for Iron-Tek, including a new brand logo, tone of voice and personality, ID design, packaging, and website. Designed by Beardwood & Co., this Protein powder line is not only visually stunning but will do your body good after a workout.
Beardwood took a completely outdated, stale design and transformed the brand into something that people would be proud to display on their kitchen counter. The modernized look features a new logo that’s simple yet striking from afar. The red color pays tribute to the old identity in a subtle way that connects the brand’s past with its successful future.
By incorporating playful type and infographics, the new redesign is able to engage with its consumers in a way it wasn’t able to before.
