Ron Burrage, Head of Global Design for the Hershey Company partnered with goDutch on the total Hershey’s Team USOC VIS system.
As Olympic fever begins to spread across the country with the official100 Daycountdown to the opening ceremonies in Rio, The Hershey Company (NYSE: HSY), official sponsor of the United States Olympic Committee and U.S. Olympic and Paralympic teams, today unveiled new, patriotic-themed packaging on some of its most iconic brands. In support of Team USA, the, 122-year old Hershey’s Milk Chocolate Bar will be taking an unprecedented shift and switching the traditional silver lettering to red, white and blue for the first time in the history of the bar.
“Both Hershey and Team USA share a unique, irreplaceable place in the hearts, lives and memories of many Americans. We want our country and athletes to know that Hershey is here to help celebrate moments of goodness and pride. what better way than with a patriotic version of a one of our signature products. We believe that the decision to change our iconic Hershey’s Milk chocolate Bar packaging for the first timein 122 years is a testament to how much we value our partnership with Team USA,” said Mary-Ann Somers, vice president, North American Confection, The Hershey Company.
