“You don’t have to be born beautiful to be wildly attractive.” The Glamoury is bound to make everyone who walks through its doors feel like an absolute knockout. Glasfurd & Walker created all of the packaging applications for this luxury salon, including shopping bags, tissue paper, in-house candles, and their makeup line of lipsticks, lip glosses, concealers, and powders.
“The Glamoury is a luxury makeup and hair styling salon is a contemporary approach to beauty where classic and timeless meet modern and magical. It offers a high-touch personal approach with tailored looks suited to reflect the personality of each woman who walks through its doors. Channeling its Gaelic meaning of ‘old magic,’ The Glamoury creates memorable experiences where women feel transported to a place they can quite literally let their hair down. A luxurious approach is reflected in The Glamoury’s custom branded satin robes and in its lavish decor to create an experience which blends art deco with a contemporary aesthetic. The brand is built with a custom typeface that is elegant, classic yet modern.”
With a little bit of art deco inspiration in the logo, flashes of gold, and a sleek, black base for its products and packaging, The Glamoury oozes luxury. Because it’s often the simple yet extravagant things that make people feel like they’re truly indulging, the salon opts for a mysterious and hushed appearance. The font adds to the elegance, giving the makeup products an especially lavish look. They keep their product line focused (a few makeup items and candles), allowing the focus to be on the actual experience of walking in and having a hair or makeup service.
