Syrona Organic Agave Syrup
Agave may be well-known for its role in tequila production, but it’s actually a delicious and healthy sweetener for foods and other beverages as well. Toro Pinto designed the packaging and Syrona Organic Agave Syrup, focusing on the product’s health benefits and healing properties.
“Jalisco may be the state of tequila but it is not the only product that can be produced from the agave or maguey. Syrona is a brand for a maguey syrup. The name comes after a goddess in celtic mythology, related to the moon phases, femininity and the concept of caring. As agave syrup contains lower glycemic content than sugar and it is an effective antioxidant, we worked on a brand identity that would relate to nature and it´s healing character.”
“The goal was to create a brand that would project the warm feeling of a caring product, yet at the same time the elegance of a life dedicated to pleasure and nature. We also needed to represent the origin of the product for the new consumer that is not related to the agave products. Custom types and original artwork were carefully crafted alongside the naming and storytelling of the brand.”
While a sweetener might not seem like a healthy ingredient, Syrona’s intricate design lets consumers know that it’s good in moderation. The clear bottle allows us to see the rich color of the agave syrup, which the black label helps to make look even more sophisticated. A set packed up with a wooden spoon and on-the-go packs has a bit of a rustic feel while also catering to the convenience of busy people looking for easier sweetener solutions that are still healthy. Patterns of the agave plant dripping right into a cup of coffee tell us that the product is pure and comes right from the source, processed as little as possible.
Designed by Toro Pinto