Bring on the summer heat! These delightful popsicles will keep you cool. The Creative Pack developed packaging with Latin inspired art and design—symmetry, pattern, color, and strong focal point. The subtle floral pattern is reminiscent of old Latin tile work, and the mix of modern and traditional elements makes it eclectic and one-of-a-kind.
“PLM Brands is a California-based company who produces frozen novelties using traditional Latin American methods and recipes. In mid-2015 they worked closely with The Creative Pack to expand their business by designing a line of frozen Agua Fresca fruit bars, also known as Paletas.”
“Design Objectives:
– To develop a brand that appeals to a conventional and natural channels
– To design packaging for the launch of a new Paletas range
– To create a bold, impulsive visual aesthetic inspired by Latin American heritage
– To incorporate their existing ‘La Michoacana’ logomark”
