Appetite

Appetite makes just about anyone feel like Martha Stewart in the kitchen. With pots, pans, and utensils that can be used for an endless list of recipes, Brandiziac developed the new packaging to encourage chefs of any skill level to get cooking.

“To cook is to create. To come up with new tastes, explore different combinations of ingredients, make your own dishes. It is always interesting. You can cook anything you want if you have the right tools. We took this idea as a starting point when we created a new packaging design for Appetite.”

“The idea of the brand is embedded in the name itself, we just had to develop it by adding color and emotion. We used a cooking book as a source of inspiration and portrayed fresh products and appetizing ready dishes in a form of a building kit. In order to emphasize variety we used a separate color scheme and photographs for each category of products. The segmented images work well to create a certain rhythm on a store shelf and attract the attention of customers.”

The variety of images on the packaging help consumers to brainstorm the wide variety of foods they can prepare with Appetite. Images are bright and cheery, giving off a feel-good vibe. The brand name appears in a large orange rectangle, making it instantly recognizable. This helps to build consumer trust in the brand and can often be a decision-maker when they’re in the aisle at the store, unsure what to buy. Although there are many images on each package, each one is laid out methodically to keep things from looking cluttered.

“And what is more important, the package brings up the question: ‘What else can I cook with this?’ The answer is simple: anything you want.”

Designed by Brandiziac

Country: Russia