A fresh and lovely bouquet of flowers is a guaranteed way to put a smile on someone’s face. For the “Share Collection” from florist Coco Fiori, the point was to not just share a bouquet with one person, but to spread the joy to more people. Backbone Branding developed the packaging for this flower brand that wants to encourage consumers to share beauty.

“The challenge was to create an exclusive collection for local leader brand in premium flower brand Coco Fiori. The idea came exactly from exclusivity of this product. It is a big bouquet of flower, which you can share into parts and to present a peace of beauty to the people you love. Share beauty with Share Collection became the slogan of promo campaign, which exactly describes the idea of this packaging.”