Jack Daniel's 150th Anniversary
150 years in the making. 2016 marks 150 years of one of the only Jack Daniel Distillery, the oldest registered distillery in the United States. To help the distillery mark this milestone, design agency Cue created an identity used to host special events and on special edition bottles.
As part of the celebration, Cue created a special 86 proof Old No. 7 as a tribute to a legacy of whiskey craftsmanship and the birthplace of an American classic.
An elegant and timeless execution, gold foil elegantly sitting on a matt label - for a new limited edition logo lock up. Leveraging on the history of one of America’s most loved brand - the packaging is strong and powerful and brings the heritage to life with an ageless design.
Creative Director: Alan Colvin
Designer: Matt Erickson
Designed by Cue
Client: Brown-Forman, Jack Daniel's
Country: United States