Sand & Salt forgoes the use of obnoxiously bright colors or Hawaiian floral patterns for its swim trunks. This is swimwear that come in a variety of memorable, confident hues and are made to last. Wide & Narrow developed the corporate identity, brand concept design, packaging design, and web interface design for Sand & Salt, this sophisticated line of men’s swimwear.
Sand & Salt swim trunks come individually packed in a see-through plastic wrapping, and is then placed in a cardboard box. The font looks like it was written on a typewriter, giving the brand a classic look. Tags are simple and straightforward—one lists the brand name, and the other with a little more information about the brand. The packaging is simple and allows the products to truly speak for the brand.
