When it comes to the greasy, grimy messes that regular soap can’t handle, Muck Daddy is here to save the day. They turned to CBA to create a high speed brand identity and define a completely new category language for heavy-duty automotive cleaner.
“In a category devoid of impactful design, one new brand sought to introduce a bit of vibrancy to the automotive hand-cleaner market. The challenge was how to create a proposition that was unique but could also resonate with a no-nonsense audience that values performance above all else.”
Working with cars involves a lot of grease that’s hard to get rid of—it stains clothes and lingers on the skin. CBA takes the visual of dripping, black sludge and and a toxic green slime for this high performance hand cleanser that can cut through it all. The Muck Daddy logo is a splash of text, giving the impression that wheels are spinning through the mud to create the letters. The dark color palette, with black, gunmetal, and a glowing red and green give the soap a strong and bold appearance, indicating the cleaning power of the product.
