Matcha Green Tea is not only delicious but has many health benefits, including improving mood and focus. RAWCHA is a line of organic products based on this powerful ingredient, including some tasty cereal bars. Sweety & Co. created the packaging, branding, and illustration for RAWCHA, incorporating fun icons, bright colors, and a modern font.
“We’ve created a packaging that brings together the green colors of the Matcha Tea along with an icon composition already present on the other products created for The Pretty Smart Food Company. The result is a beautiful artwork combining the elements of the tea with an objective and sophisticated typography.”
“For the RAWCHA line of bars, we’ve created an extension of the already existing aesthetic and brought explosive colors in order to keep the distance from competitors who always bet on sober and natural colors.”
Designed by Sweety & Co.
City: Porto Alegre