Featured image for La luz del Día

La luz del Día

by Theresa Christine Johnson on 06/13/2016 | 4 Minute Read

Editorial photograph

A sweet project for a sweet product. Taking the magic and nostalgia that ice cream inspires, Estudio Yeyé created the branding, illustration, and packaging for La luz del Día ice cream.

Editorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photograph

“An 80-year tradition returns to the Chihuahuan palate. Curves and colors intertwine to give life to this local delicacy, a logo that aims to last for 80 years more and a graphic set that brings the brand back in the XXI century are the perfect recipe for this project. Childhood is relived by eating ice cream.”

Editorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photograph

Ice cream as a kid is practically one of the best things ever, and Estudio Yeyé has captured that joy with a little bit of retro charm. Using the shapes of an ice cream scoop and sprinkles, La luz del Día relies on basic graphics and bold colors that reminds us of interior design in the 60s and 70s. Patterns are laid out in an unpredictable manner rather than perfectly repetitive, giving the brand a bit of energy and reminding us how exciting it is to go out and get a delicious scoop (or two!) of ice cream.

Editorial photograph

Designed by: Estudio Yeyé

Country: Mexico