Hilhaven

Representing the timeless spirit of the Hollywood dream, The Hilhaven Lodge blended American whiskey was brought to life with collaboration between Diageo, Brett Ratner and forceMAJEURE. 
Based upon the famed The Hilhaven Lodge, the project started with an immersion into the history of the party house, which has been a posh playground and home to some of Hollywood’s most iconic celebrities since its construction in 1927. 

The Hilhaven Lodge is a spirit with a unique story embodying Hollywood’s heyday, the glamour of the silver screen, and the iconic characters that reflect an era of fun and a sense of anything’s possible. 

Crafted from exceptional American whiskeys, the Hilhaven Lodge combines aged Bourbon, Rye and Tennessee Whiskeys for a rich and flavorful spirit. The liquid was inspired by the generations of celebrations that have happened over the decades at Hilhaven Lodge, and is best enjoyed neat or in classic cocktails. 

The design for the bottle and label took direct inspiration from the unique characteristics of The Lodge; our challenge was to create a living representation of this legendary piece of history by delivering a connection to the past through a new bottle and label that echoes with stories of The Lodge’s history and heritage. 

The faceted bottle draws inspiration from the iconic bay window and the wooden shingles on the roof inspires the wooden stopper. The negative space that creates the H between the labels is a reference to the famous photo booth where guests recorded their visits. The H icon is prominent not only on the bottle, the neck label and in a beautiful metallic inlay in the wooden stopper, but is also leveraged across the branded materials that complement and complete the brand experience. 

The Hilhaven Lodge is a spirit with a unique story embodying Hollywood’s heyday, the glamour of the silver screen, and the iconic characters that reflect an era of fun and a sense of anything’s possible.

 

Creative Director: JB Hartford

Art Director: Alex Boulware

Senior Designer: Kyle Wessel

Client Service Director: Megan Bradley

Designed by forceMAJEURE Design

Country: United States