Korean agency Minimalist designed a beautiful series of packs for E-Nature, a range of natural cosmetics.
Thirteen different lines, each of them graphically led by a natural motif and a key solid colour. The whole range uses the FSC®(Forest Stewardship Council) certified paper stock and is printed with eco-friendly soy ink.
Commenting on their graphic choices, the design agency says: “E NATURE reinterprets the sun, the moon and the mountain peak with a modern viewpoint from Irworobongdo (Painting of Sun, Moon, and Five Peaks) – expressing the organic lines of the East in a modern way.”
The overall approach is consistent and deliver the brand values in a simple yet impactful way. The block of colours created for each line create a consistency that is light and bright- celebrating the character of the brand and guiding the consumers during their in-store journey.
Creative Direction: Wonchan Lee
Product/Package Design: Wonchan Lee, Minhong Kim, Hyeonsik Cheon
Photography: Wonchan Lee
