The success of strong brands is determined by the ability to clearly communicate their values, ethos and philosophy. Jam&Co Design Pty Ltd was asked by the Arcadian Natural Meat Company to update the Cleaver’s brand after realising that an opportunity existed to capitalise on simpler labelling for consumers. “Consumers felt confused about the differences between Organic & Free Range beef products which only deterred them from purchasing meat that wasn’t labelled clearly.”
Given this insight Jam&Co created a labelling system that has an honest kind of simplicity reflecting the traditional heritage of butchers signs. The new designs give clarity between Organic & Free Range products to help consumers make more informed choices about clean and humanely produced meat.
Clear and straightforward - a great example of how to facilitate navigation for consumers in store through packaging.
Designed by Jam&Co Design Pty Ltd