Featured image for Atlantic Storm

Atlantic Storm

by Elizabeth Freeman on 06/27/2016 | 3 Minute Read

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These beers from Atlantic Storm are EVERYTHING! Decked out in a rainbow of metallics, this range is like no other out there. Stout, IPA, and Pale Ale are infused with unthinkable flavors like coffee, rose water, and rum! Packaged by At Pace Design & Advertising, the bottle labels are embellished with detailed illustrations that tell a story of how that brew came to be. 

"Atlantic storm was launched in 2013 with 2 variants. The project came to At Pace in February this year when one of our young designers met the brewmaster, who asked how much would it cost for a new label..with a pittance of a budget.? We were not going to let this project slip through our fingers at any cost. Some did this on the house! The project turned into relook at the entire range, and including some new variants. Beer infused with rose water - Beer infused with rum, Beer infused with coffee!"

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"All of these lead us to the design a crest, where the beer plays the most important role, and surround by the intrinsics; rose clippers, English flag, an Octopus and Rock Hopper penguin for the Cape Doctor(a chilly wind for which The Cape of Good Hope is most famous for…). The foil labels were just printed a few weeks ago, and so we have the most grateful of clients…and free beer all round."

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Creative director: John Pace. 

Designers and illustrators: Natalie Alfonso, Jessica Laubscher, Jani De Bruyn, and Stefan Louw

Designed by At Pace Design & Advertising

Client: Atlantic Storm. 

Country: South Africa