ABSOLUT CREATES ABSOLUT MIX IN HONOR OF GAY PRIDE MONTH
In honor of Gay Pride Month, Absolut has collaborated with a group of stylists, writers, fashion designers and artists to create a series of one of a kind bottles. Each are given a "blank canvas" to start, Absolut's classic bottle packaging embellished with a rainbow of triangles. Some artists chose to go the traditional route by painting over the bottle while others were inspired to dress the vodka in knitwear, fishnet fabric, and colored cellophane. The unique collection of 12 bottles will be auctioned off at a Givergy with all proceeds going directly to support Stonewall, the United Kingdom's leading LGBT equality charity.
The Pride auction features bespoke bottle designs by Henry Holland, Gareth Pugh, SIBLING, Lyall Hakaraia, Sink The Pink, Piers Atkinson, Ed Marler, Fred Butler and Princess Julia amongst others. You can see their unique representations here