Featured image for Mountain Range

Mountain Range

by Theresa Christine Johnson on 06/16/2016 | 4 Minute Read

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It’s pretty much impossible to choose just one of these tasty brews from Loch Lochmond Brewery. From a medium sweet cider to a hoppy pale ale, there’s something for everyone. The brewery once again turned to my:creative for an updated look for their labels and line of tasty brews.

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“We were tasked to produced a new range of contemporary labels to add to Loch Lomond Breweries classic range we created back in 2011. The new range offered more experimental flavors and interesting hop combinations. LLB needed to communicate this in the styling of the bottle packaging and pump clips while still keeping the brand strong and recognizable.”

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“The solutions was to stylize the iconic mountain range that surrounds Loch Lomond and use it as a panoramic backdrop to the length of the bottle. Overlaid with bold colours and strong to the point typography to give the ale the best possible shelf presence.”

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Dark, black bottles and bottle caps set the mood for this Mountain Range from Loch Lochmond Brewery. The image in the background of the label remains the same, but it’s seen in a new light with slightly different hues and illustration styles (like repetitive lines or dots). On top, the bottle cap features a fleur-de-lis comprised of wheat and hops, a symbol of the brewery’s dedication to delicious craft beer.

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Designed by: my:creative

Country: Scotland