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Juice Bureau

by Theresa Christine Johnson on 06/16/2016 | 4 Minute Read

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Juice Bureau offers cold pressed juices and nut milks that are packed with flavor and bursting with health. Aldershots Design Studio developed irresistible branding and supporting material that would help put the power of veggies, fruits, and nuts right in the hands of the consumer.

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“In 2014, leading Adelaide cafe and food trendsetter ARGO was looking to establish a new entrant into the cold pressed juice/nut milk market. We were approached by ARGO's Daniel Milky to create a brand, and a range of supporting print and digital material, that would position Juice Bureau as a hero brand for its key target market: health conscious women, aged 15 to 45. The brand also needed to be strong enough to distinguish itself from the clutter of other cold pressed juice/nut milks already in the marketplace.”

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“Our response was to create a striking brand that was strong enough to translate across all media, from digital to labels and press ads, and that mixed in a minimalist yet organic design concept that conveyed the local and health values of the brand.”

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Naturally, these juices have vibrant and bold colors, from rich, milky browns for the almond milks to deep garnets for beet juices. Allowing these colors to be seen in the bottles and also appear in the branding is instantly attractive to those who want healthy beverage options. Using floral designs adds a bit of femininity that appeals to their ideal client and also allows them to stray away from images of fresh fruits and vegetables that many other juice companies use.

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Designed by: Aldershots Design Studio

Client: Daniel Milky, Founder of Argo Espresso and Juice Bureau

Country: Australia

City: Adelaide