Wine bottles, wine boxes, and now: wine cans. Alloy Wine Works takes a #yeswecan attitude to wine, so Makers and Allies developed the branding, label and package design, and identity for this refreshing line of wines.
“Alloy Wine Works is the perfect combination of inventive spirit and rural charm. Not your average porch-pounder, this package packs a wallop but doesn’t take itself too seriously. Inspired by vintage American bicycle badges of yesteryear, Alloy makes a subtle nod to the past while looking daringly forward to packaging of the future.”
When most people think of wine, they think of bottles or even little Tetrapaks, so the can is a completely new take. With this in mind, the packaging is modern and appealing without looking like its lesser quality than its bottled counterparts. An industrial approach implies these wine varieties, including cabernet sauvignon, chardonnay, pinot noir, and grenache rosé have some serious flavor. The retro inspiration is a delightfully fun juxtaposition on the unexpected can packaging, making it an adventurous choice for wine drinkers to try.
