It’s all about Le Fruit. The folks at Rice Creative designed new branding and packaging for this range of farm fresh fruit juices and preserves which come from the rich, fertile Mekong Delta region of Vietnam. Using the area itself and the ingredients as inspiration, they’ve developed something irresistible and refreshing.
“Rice Creative was invited by Le Fruit to rebrand their corporation as well as their full range of products. Our objective was to showcase the brand’s core difference; their dedication to farm fresh, preservative-free, locally made products. This would support Le Fruit in competing with an array of foreign products currently dominating the local market.”
“The rebrand helped Le Fruit jump off of shelves with a vibrant color and icon system derived from the tropical fruits and plants of the Mekong Delta. The brand is not only taken more seriously, but it is one that marketers also love to give prominent space to. Le Fruit has gone on to enter previously inaccessible retail environments, such as high-end supermarket chains, international airports and franchises such as Starbucks. The brand is finding shelves in foreign markets such as Japan, Korea, as well as the United Arab Emirates.”
