KFC's FINGER LICKIN' GOOD EDIBLE NAIL POLISH

Back in April, we posted a photo of KFC's edible nail polish on facebook not sure whether the product was in existence or just another clever April Fool's joke. Well, we can now confirm that these FINGER LICKIN' GOOD polishes are actually real and taste just like chicken! A project years in the making, Ogilvy & Mather worked with food scientists over at McCormick to develop these special goodies for KFC Hong Kong. 

 

"To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again."

Not only is this product turning heads for its unique quality, its packaging makes it all the more desirable. Designed to look like a luxurious cosmetics brand, the sparkly taupe, and orange polishes are placed in glass containers embellished with the words "It's Finger Lickin Good" in playful type. The overall design is sleek and modern and could easily be found in major beauty stores like Sephora and Ulta if KFC Hong Kong chose to expand the line. 

 

Chief Creative Officer: Reed Collins
Creative Directors: John Koay, Matt Nisbet
Art Director: Elaine Li
Copywriters: Buji Ng, Kerwin Choy
Vice President Asia-Pacific: Soames Hines
General Manager: Gladys Wong
Business Director: Penny Chow
Associate Account Directors: Janice Ho, Sincere Ng
Account Executive: Stella Fung
Senior Producer: Mikyung Kim
Producer: Jayden Wong
Managing Director - Social: Jason Fashade
Senior Strategist: Michael Wong
Community Manager: Pammy Li
PR Senior Associate: Michel Wong
PR Senior Consultant: Corwin Wong
Design agency: Brand Union
Creative Director: Andy Reynolds
Designer: Kitty Chan
Production Company: Mutual Workshop
Director: Helen Clemens
Producer: Cyrus Lai
Photographer: Kimhoo So
Composer: Lindsay Jehan
Music Company: Song Zu

Agency Ogilvy & Mather

Client: KFC Hong Kong

Country: Hong Kong