The most delicious cachaça requires hard work and dedication. For Abelha Organic Cachaça, Design Happy took the idea of busy worker bees to create some incredibly memorable packaging. Housed in a beehive, the beverage is tucked away from the hard-at-work bees we see buzzing around on the outside. Detailed images of flying bees give the packaging a sense of movement, and the splashes of turquoise give it a light and refreshing appearance.
“We were asked to create a standout gift box for the wildly successful Abelha Organic Cachaca, the essential spirit for the perfect Caipirinha. Abelha organic Cachaça is a distilled spirit made from sugar cane juice and hails from Rio de Contas, a beautiful old mining town which sits amongst the hills and valleys of the southern Chapada Diamantina. It is the most popular distilled alcoholic beverage in Brazil.”
“Such a lively, bright and unique brand deserved an imaginative, playful and witty gift box. So we took the brand’s key visual of the bees and worked closely with a box manufacturer to create a bespoke beehive structure for the drink to stand in. We then created ‘A very little book of cocktails’ to help people enjoy this spirit to the full.”
