Sherpa Power Tea
If you make a stop in Whole Foods, be on the lookout for this new beverage. For Good Measure developed the art direction and packaging for Sherpa Power Tea, an organic sweet tea with native Nepalese ingredients from Global Family Farms.
“In April 2015, the Nepal earthquake killed over 8,000 people and injured more than 21,000, destroying Nepal's economy. The idea behind the product was to revitalize the Nepalese agriculture industry through the employment of farmers and exporting of their goods to provide high-quality beverages to Western cities.”
“Custom Mandalas were built as emblems representing each particular flavor. Each Mandala was about 36 inches wide, constructed of printed paper and chipboard. The mandalas were inspired by the tiered terrace farming landscapes found all throughout Nepal.”
The hypnotizing Mandalas pay respect to where the leaves come from and the product itself generates business to an area that was devastated in 2015. Tea is known to provide calming effects on the body, and each colorful Mandala also gives consumers a sense of ease. The amber bottles give the beverage the farm-to-table appearance that they promote, and a bit of information about the farm and their mission is shared on the side of the drink.
Designed by For Good Measure
Country: United States
City: Brooklyn, NY