Mustilli is a historic wine company of Sant’Agata de’ Goti in Italy. Combining geographic elements with the history of the brand, nju:comunicazione developed the labels for the four labels. Although the territory is rich in beauty and Mustilli is a long-established winery, a simple graphic identity was set in place for each wine. A bold colored shield appears on the front, each with an icon that plays a part in the story (like a bridge or a rolling hill). Mustilli is free from excess images and text, giving it a clean and confident appearance.
“For the wine labels design we took inspiration from the elements of the territory: the Isclero river water, the Sant’Agata’s crown, the pyramidal Ariella hill, the icon of the bridge that cross the medieval hamlet. Visual elements that highlight the area's history and complement each other into the Mustilli Family icon: the shield. Sign of identity where we started for the logo restyling too, lightening it into the graphic composition to fully transmit the corporate identity.”
Designed by nju:comunicazione