Creature Comforts Brewing Company Bibo Pilsner

See the beauty of Athens, Georgia, on something as small as a beer can. Creature Comforts Brewing Company turned to Young Athenians to create classic packaging design for their traditional pilsner, wanting the city in which it was brewed to play a vital role in the design.

“Keeping with the tried-and-true design layout we've created for all Creature Comforts' packaging, we created a can that draws inspiration from the city itself, with a dynamic color scheme reminiscent of the colors of the University and embellished with the same classical design elements that Athens is known for. Excited to take on the challenge, Young Athenians designed and created the Bibo can: beautiful, simple, and classic—a love letter to the Classic City known for its appreciation of art, music, and an unparalleled atmosphere that is both welcoming and exciting.”

Bibo Pilsner combines the history of the city with modern elements for a refreshing and immediately recognizable beer. A banner rests across the front of the can, flanked on either side by an image of a decorative statue. In the center is a circle for the brand name, but the bright red inside of it is surprising and gives the can a jolt of energy. Font choices are thin and modern-looking, and an optical illusion in the background adds to the more contemporary feel. The look is surprising and pays homage to the city of Athens, Georgia.

 

Designed by: Young Athenians

Country: United States