Zee - Honey Goods

This packaging for Zee- Honey Goods elevates honey to a whole other level I never knew existed. Designed by an amazing group of creatives over at gen design studio, honey collected from several bee hives is poured into glass jars fitted with an aluminum lid for preservation. The jar is then placed inside a milk carton-shaped packaging structure made with frosted paper. The frosted look transforms this packaging into a delicate art piece that will make anyone hesitant to open it for the fear of tarnishing its beauty. 

"Built from young biologists’ passion and care for bees and the environment, Zee focus on Beekeeping, Educational Services and Food Production Systems Improvement, always having honey as their key product. 

How can a brand convey these values and still embody a sweet identity?

By taking the business’s vision and developing a solid communication strategy, to create a cohesive brand from naming to logo, graphic elements and packaging. "

 

Designed by gen design studio

Country: Portugal

Elizabeth Freeman