In 2015, Sandeman celebrated its 225th Anniversary. Their pioneering spirit in the wine business has been unprecedented, with a permanent attitude of innovation and creativity towards its products and the business itself. Always true to its History, Heritage, and Legacy, Sandeman is still true to itself and is now not only 225 years old, but also 225 years strong.
Selling no less than an average of 18 bottles per minute, Sandeman is one of the biggest producers in the Porto wine business, constantly thriving to improve its premium perception, with exclusive products that are a testament to its quality.
When they called VOLTA to help them celebrate their anniversary, they asked not only for a premium perception in every material produced but also for us to develop a concept that truly explained the brand’s history and attitude. In close collaboration, we decided to create 6 stories, that together tell the story of The House of Sandeman’s 225-year-old success and commitment to quality.
The Sandeman 225th Anniversary Collection is, first and foremost, a collection of stories. Bottled stories. Six bottles of Sandeman Vintage Porto 2000 wine numbered 1 to 6, where each label relates graphically to its own story, emphasizing the collectible appeal. Their titles are:
1. The Word
2. The Spirit
3. The Journey
4. The Craft
5. The Pioneer
6. The Hat & Cape
VOLTA really wanted to improve Sandeman’s premium perception, showing that a very classic and conservative business such as Porto wine can work out of its comfort zone. Adding storytelling to this collection, the use of bold colors and unusual graphic arrangements, we created an image for this collection that is far from a typical Porto wine brand, while remaining very appealing and exclusive.
Designer: Pedro Vareta, Luís de Sousa Teixeira
Photographer: Nuno Moreira
Copywriter: Sílvia Alves
Project Manager: Lourenço Neves
Creative Director: Pedro Vareta
Printer: Forward, Vox
Manufacturer: Aéme
