A limited number of packages made in two sizes for the promotion of the product – Greek Baklava- at the global food exhibition, Sial Paris.
As a request was to create an engaging experience with contemporary products that represent their Greek origin. Another challenge was to make clear the traditional handmade production process, as well the natural, Greek raw materials used.
Black colour thematic illustrations answer to the requests submited, used on white metallic boxes and combined with the use of typography denoting an effective high contrast. Occasional use of gold colour in the bold, vertical typography of the message, also creates the reqisited impact.
Illustrator: Alexandros Christofidis
Art Director: Themistocles Tsiamis
