The Dieline Award 2016 Outstanding Achievements: olive oil cooperative of Viannos

The Protected Designation of Origin (PDO) olive oil of Cretan village Viannos is acknowledged for its excellent quality and distinctive taste, due to the semi-mountainous terroir of the area. Sixty-five olive producers from Viannos decided to form their own cooperative and create an olive oil brand. 

The inspiration for the packaging is drawn from the producers themselves who are, above all, good friends. 
 

The bottle, painted black, features a tree, with the names of all producers as its leaves, representing this sense of unity and devotion to creating a unique and authentic product. At the same time, it is a way of visualizing the close relationship the producers have with nature and their motherland.

 

Illustrator: Kostas Kiriakakis

Art Director: Ioanna Drakaki

Designer: Serafim Stroubis

Photography: Jannik Weylandt

Designed by Lazy snail

Country: Greece

Elizabeth Freeman