In 2015, among all firms invited by NIKE Equipment to pitch and compete, OIA Global in Portland, Oregon, was awarded the challenge to develop and execute the proposed ball packaging concept as well as its supply chain to revamp the existing inflatables packaging program launched since 2007.
As defined and requested, the new packaging design will:
• Separate from competition with potentially patent-able packaging design.
• Utilize conventional substrates and die cut manufacturing.
• Be durable, accessible and stack-able at retail.
• Showcase product design and innovation.
• Attract, engage and connect consumers.
• Provide clear product hierarchy.
• Drive the premium experience.
• Reduce shipping footprint.
• Facilitate fast assembly.
• Create minimal waste.
• Use recycled content.
• Claim the retail wall.
THE CHALLENGE – THE REINVENTION OF THE BALL PACKAGING
Reinventing the NIKE basketball and soccer ball packaging simply means pushing the limitations of corrugated fiber board packaging designs. This challenges the fundamentals and status quo of a category that perhaps every effective way to package a basketball or soccer ball has already been around for decades, tested and tried, and quite few and far between.
