Wild Leaf offers rejuvenating teas for those with an active lifestyle. Sweety & Co. developed the branding and packaging for the herbal supplement that’s good for both the body and the mind.
“Wild Leaf was created with the mission of offering Active Teas capable of providing different benefits for both body and mind. As a way of attracting the younger audience and making it replace sodas with a healthier diet, we've created a fun, strong and bold line of products. The result is a color explosion in a packaging as dynamic as its audience is.”
This bright and colorful tea brand takes the health benefits from tea and makes a product that’s especially appealing to those who are active and busy. The different teas range from their Slim tea that curbs cravings and boosts metabolism to Happy, which increases cheer and encourages chill. Wild Leaf’s brand name appears at the top in a delightful script, with lines radiating away from it, almost like the sun shining on a brand new day. On the sides, the main color appears cinched at the center, indicating that regularly drinking tea can help manage weight. Each tea variety has its own coordinating icon which is a fun representation of what the tea’s benefits are.
Designed by: Sweety & Co.
City: Porto Alegre