N'eat Energy Bars

“No nasties, just N’eat.” These energy bars leave out artificial ingredients and are 100% natural. London agency Mayday developed the packaging, creating a uniform look for the line that emphasizes the delicious and fruity ingredients.

“Mayday’s designs feature a hand drawn logotype that conveys the soft, chewy, fruity properties of the energy bars and reflect the colour of the fruit within each variant. Fresh, zingy apricot, blueberry, banana and red berry colours emphasize that N’eat bars are made from 100% natural fruit and seeds, unlike rival products that use dates and nuts.”

“On-pack copy is used to reinforce the idea of natural healthy goodness, and clearly indicates the different taste options. The packs feature the line ‘no nasties, just N’eat’ to communicate the 100% natural proposition and the line ‘good for you, good for orangutans’ appears on shelf display units to support the unique brand claim that no palm oil is used in the production of these products.”

N’eat adopts a lovely kind of simplicity with their packaging, using the exact same packaging for each bar variety, save for the color palettes. The different hues reflect the ingredients, while the elimination of any additional graphics or text keeps the look uncluttered. This speaks to the pure ingredients of the energy bars, appealing to people who want to make healthy choices in regards to the foods they eat without being fitness fanatics.

Mayday partner Barry Gillibrand says, “Mayday has created a confident brand look and feel that is appetizing, honest, impactful and fun. The packaging design clearly communicates the chewy, fruity, tastiness as well as signaling the natural ingredients without any boring ‘worthy’ health references.”


Designed by: Mayday

Country: United Kingdom

City: London