Charlotte Mensah Manketti Oil Collection
The owner and artistic director of Notting Hill hair salon Hair Lounge, Charlotte Mensah, has just launched her very own hair care collection. This premium range of products is specifically for the Afro and curly hair market, offering rich, wholesome ingredients to keep hair healthy. Mensah turned to DewGibbons + Partners for branding and packaging for the line of currently three products that harness the power of natural ingredients.
“Spotting a gap in the market for a premium hair care range that gives Afro and all Curly hair types the rich, nourishing care it needs, the Charlotte Mensah Manketti Oil collection uses ethical and sustainably sourced oils from Africa. Charlotte’s luxurious formulas use the key ingredient Manketti Oil, which is sourced from the Manketti Nut that grows on Mongongo trees in Northern Namibia, and which is loaded with Vitamin E and a plethora of nutrients including calcium, magnesium, protein, zinc, and copper.”
Mensah wanted the line to reflect her heritage and style, combining the edginess of London with the pure, natural ingredients sourced in Northern Namibia and Ghana, where she spent her childhood. Abstract shapes form Charlotte Mensah’s initials, and the opaque bottles come in either black or white with a mysterious color palette and gold and copper foil to add shine. The brand appears high quality and luxurious, perfect for those who want to truly pamper their hair.
Charlotte Mensah says, “I’ve been mixing my own oils for Afro and Curly hair for years at the salon, and so it was a natural next step to create my own range. DewGibbons + Partners has been brilliant in coming up a brand identity and packaging design that’s as much about me as it is about the luxuriousness of products themselves.”
Nick Vaus, creative director at DewGibbons + Partners, adds, “It’s been a joy working with Charlotte Mensah to carve out a luxury space in the Afro and Curly hair care market. In a world where virtually all such brands focus on the functional, Charlotte Mensah hair care stands out because it focuses on desire.”
Designed by: DewGibbons + Partners
Country: United Kingdom