Merci Chef is a line of frozen foods with a handmade touch. It’s the crossroads where consumers’ desires for something convenient and well-made meet. Designed by Tátil Design, Merci Chef makes cooking up an impressive meal easy.
“We seek to express freshness and care in the preparation of dishes. The diverse typography and handmade sends the message that the dishes are carefully prepared by those who know and like to cook. The black background brings contemporary and a gourmet touch, highlighting the dish iconic shape. Colors distinguish simple and direct way the different dining options.”
The packaging for Merci Chef features images of the ingredients and the final meal, letting consumers know that this is not your typical frozen fare. Different colors help to differentiate the meal types (like vegetarian or health-focused), while the black packaging gives the line of products a level of luxury. The combination of fonts resembles signs that one might see outside of a French restaurant, which clearly provides some inspiration for the brand name.
