Featured image for Classico Riserva

Classico Riserva

by Theresa Christine Johnson on 04/28/2016 | 2 Minute Read

Editorial photograph

When picturing a delicious Italian meal, we tend to think of fresh bread, pasta, and a rich tomato sauce. Heinz embraces this idea of a classic meal in the rustic Italian countryside with Classico Riserva pasta sauce. Wallace Church & Co. designed the packaging to communicate the premium ingredients and to give a sense of tradition in the buyer’s kitchen.

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“When Heinz wanted to add a new tier to their Classico Pasta Sauce line, they reached out to Wallace Church & Co. Classico Riserva delivers, high-quality, natural, ingredients with herbs and spices you can actually see. Their sauces are simple, flavorful and authentic. The mason jar supports the simple and handcrafted tradition, inspiring meal creation at home.”

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The yellowed label and image of the feature ingredient give consumers a sense of the high quality ingredients used as well as the more traditional recipe. Each label has a single line border, reminiscent of fine Italian architecture. Classico Riserva sauces are simple yet full of flavor, and the packaging embraces simple times cooking in the kitchen with pure and fresh ingredients.

Editorial photograph

Designed by: Wallace Church & Co.

Country: United States

City: New York, NY