Although it’s become the highest grossing cheese brand in the United Kingdom, Cathedral City decided it was time for a new, more focused identity. They turned to BrandOpus to elevate the brand identity and pack design to better suit the their size and stature.
“Through prioritisation of the brand’s equities, BrandOpus has simplified and strengthened the brand symbolism, which makes it more easily identifiable and connects more meaningfully with the consumer. The new pack design allows for consistency across ranges, and creates a flexible platform for future innovation and growth.”
Paul Taylor, Executive Creative Director, BrandOpus states, “Cathedral City’s identity needed to reflect its best in class position within the category.We are proud to have worked with Cathedral City to help them achieve their ambitions with the brand identity. They now look like a category leader as well as perform like one.”
