The last time Wolfburn Whiskey was produced at its original site in Thurso, Scotland, times were a little different. Queen Victoria was still on the throne, Dynamite has just been invented by Alfred Nobel, and Abraham Lincoln was the President of the United States. To get Wolfburn ready to be distributed again, Progress Packaging Ltd developed new packaging for the whisky brand.
“Today, however, Wolfburn is a brand that is coming back from the dead distilleries. After 150 years of neglect, they found a ‘barely discernible pile of stones (in Thurso), but one thing still remained the same from the yesteryears of Wolfburn distillery: the water.’ However, ‘No bottles or even memories of the original whisky remained from when the distillery last operated,’ which not only meant a complete rebuild of the site the whisky would be produced on, but also a complete start from scratch of the production of the actual spirit itself.”
Wolfburn Whisky’s packaging is sleek and luxurious, giving off an atmosphere of sophistication and also emphasizing the brand’s history. The box is mostly black with a little bit of glossiness, and the amber hue of the whiskey appears in some of the text as well.
“Making the decision to bring Wolfburn back to life was a massive task. When their list of to-dos began to shorten, and they finally reached the fun stage of preparing the packaging for their product, they came to us at Progress Packaging. To support their whole rebirth, we created these crash lock based cartons, which were flood-printed black and matt laminated to the outer. A gloss UV spot varnished was added, as well as the outer then being foil-blocked gold over two designs (EU version and USA version).”
“Progress also produced the Wolfburn labels, which were digitally printed onto uncoated stock paper. These, too, were matt varnished, as well as being gold foil-blocked over 4 designs that were given to us.”
